Media is part of our routine relations with family and friends. They define our interaction with other people on a daily basis as a diversion, sources of conflict, or a unifying force. Media have an impact on society not only through the content of the message but also through the process. The society in which we lived depends on information and communication to keep moving in the right direction and do our daily activities like work, entertainment, health care, education, personal relationships, traveling and anything else that we have to do. The media shape our attitudes about everything from soap to politics. It's important for us to be aware of the impact the mass media has on each and every one but we need to be vigilant and ask ourselves to look for opinions and evaluate the facts for ourselves rather than blindly accepting the media's version of the truth.
Major Suresh Goel (Retd)